«Zee Sarthak» is an Indian television channel broadcasting in the Odia language. It is a part of the Zee Entertainment Enterprises Limited (ZEEL) network, one of India's largest media and entertainment conglomerates. The channel is known for its diverse programming, which includes a mix of entertainment shows, news programs, and regional content aimed at the Odia-speaking audience in Odisha and beyond.

«Zee Sarthak» has garnered a considerable viewership in Odisha and among the Odia diaspora. The channel has established itself as a popular source of entertainment and information, catering to the cultural and linguistic preferences of the Odia community. Its programming features a blend of original productions and dubbed versions of popular Hindi language shows.

The channel's entertainment offerings include a range of genres, encompassing dramas, comedies, reality shows, and music programs. Its news programs provide coverage of local, national, and international events, with a particular focus on developments in Odisha. «Zee Sarthak» also features regional content, such as documentaries, cultural shows, and programs promoting Odia language, literature, and art.

As part of ZEEL's extensive network, «Zee Sarthak» benefits from the resources and expertise of a large media conglomerate. This has enabled the channel to produce high-quality programming and expand its reach to a wider audience. The channel's success is attributed to its understanding of the Odia audience's preferences and its commitment to delivering engaging and relevant content.