«U TV Romania» is a Romanian television channel that primarily targets a young adult audience. Launched in 2006, the channel is known for its vibrant programming that includes a mix of music, entertainment, and reality shows.

Music plays a significant role in «U TV Romania»'s programming schedule, featuring a variety of genres popular among its target demographic. The channel also airs international reality shows, often adapting them for the Romanian market. In addition to its music and reality show content, «U TV Romania» produces local entertainment programs, further catering to the interests of its viewers.

«U TV Romania» has become a prominent player in the Romanian television landscape, particularly among younger viewers seeking a mix of music, international trends, and local productions.