«CCTV 4 Europe» is a prominent international television channel operated by China Central Television (CCTV), the state-owned television broadcaster of the People's Republic of China. The channel is specifically targeted towards audiences in Europe and broadcasts a variety of programming in both Mandarin Chinese and English, aiming to connect viewers with Chinese culture, news, and perspectives.

The channel's programming encompasses a wide range of genres, including news, documentaries, cultural shows, and entertainment. News coverage focuses on global events with a particular emphasis on Chinese perspectives and developments. Documentaries delve into various aspects of Chinese history, culture, society, and achievements, providing insights into the country's rich heritage and modern advancements.

Cultural shows showcase traditional Chinese arts, music, dance, and cuisine, promoting cultural exchange and understanding. Entertainment programming includes dramas, comedies, variety shows, and films, offering a diverse selection for viewers' enjoyment. «CCTV 4 Europe» also features special programs related to major events and holidays celebrated in China, further enriching its content and providing a window into Chinese traditions and celebrations.

By broadcasting in both Mandarin and English, «CCTV 4 Europe» caters to a wider audience, facilitating communication and understanding between China and the European community. The channel plays a significant role in promoting cultural diplomacy and fostering closer ties between China and Europe.