«NBC 1» is the branding for WHEC-TV, channel 10, a television station licensed to Rochester, New York, United States, affiliated with the NBC television network. Owned by Hubbard Broadcasting, the station maintains studios on East Avenue in downtown Rochester and a transmitter in Perinton, New York.

«NBC 1» primarily serves the Rochester, New York media market, covering nine counties in Western New York and four counties in the Finger Lakes region. As the NBC affiliate for the market, «NBC 1» airs the network's full schedule of programming, including national news, primetime shows, and sporting events.

In addition to NBC programming, «NBC 1» produces and airs local newscasts throughout the day, covering events and issues relevant to the Rochester area. These newscasts are known for their in-depth reporting and commitment to community journalism.

«NBC 1» also offers a variety of other programming, including syndicated shows, local sports coverage, and public affairs programs. The station is committed to providing viewers with a diverse range of programming that informs, entertains, and reflects the interests of the local community.

The station's website, whec.com, provides viewers with access to local news updates, weather forecasts, and video clips from recent broadcasts. «NBC 1» also maintains an active presence on social media, using platforms like Facebook and Twitter to engage with viewers and share information about upcoming programming.

Throughout its history, «NBC 1» has been recognized for its journalistic integrity and commitment to serving the Rochester community. The station has received numerous awards for its news coverage, including regional Edward R. Murrow Awards and New York State Broadcasters Association Awards.

«NBC 1» remains a trusted source of news and information for viewers in the Rochester area. With its combination of national NBC programming and local news coverage, «NBC 1» continues to play an important role in the lives of its viewers.