«ITV 2» is a British free-to-air television channel, owned and operated by ITV plc. Launched in 2002, it primarily focuses on entertainment programming, targeting a younger audience than its sister channel, ITV.
The channel's programming lineup features a diverse range of genres, including comedy, reality shows, and popular dramas. «ITV 2» is known for its popular reality shows like Love Island and The Only Way Is Essex, as well as for airing comedies like Friends and The Big Bang Theory.
«ITV 2» also broadcasts a selection of popular dramas, including The Vampire Diaries and Pretty Little Liars. The channel often airs first-run episodes of these shows, making it a popular destination for fans of these genres.
«ITV 2» has become a significant player in the British television landscape, particularly for its target audience of young adults. Its focus on entertainment programming has helped it to build a loyal following and maintain a strong position in the competitive television market.