«Zee Thirai» is a popular Tamil language entertainment channel owned by Zee Entertainment Enterprises Limited. It is known for its diverse programming, which includes a mix of movies, TV shows, and original programming. The channel aims to provide entertainment for the entire family, with content that caters to different tastes and preferences.

Zee Thirai features a wide range of genres, including drama, comedy, romance, action, and thriller. It also broadcasts popular Tamil films, both new releases and classic titles. The channel regularly airs special programs and events, such as award ceremonies, music concerts, and reality shows, which further enhance its appeal to viewers.

Zee Thirai has established itself as a prominent player in the Tamil television landscape. It has a loyal following in Tamil Nadu and among the Tamil diaspora worldwide. The channel's success is attributed to its high-quality content, consistent programming schedule, and ability to connect with its audience on an emotional level.