Europe plans to ban the activities of streaming video services if their content library does not consist of at least 30% of films and series shot in the European Union. The bill, introduced by the Irish Minister of Culture, will primarily hit Apple+, which does not have much of its own content, let alone European content.
The bill supports European content producers. Most streaming services are American-owned and, as a result, are primarily filled with US film and television productions. However, this does not apply to Netflix, which purchases local content in almost every country and finances the creation of new content.
However, there is a small loophole — content shot in the United Kingdom will be considered European despite Brexit. Given that the English film and television industry is one of the largest in Europe, American services will easily be able to overcome the 30% barrier and ignore films and series shot in, say, Luxembourg.