«Al Oula» is the flagship channel of the Saudi Broadcasting Corporation, a state-owned media organization. It is the most widely watched channel in Saudi Arabia, with a broad audience across the country.

The channel's programming includes a mix of news, current affairs, entertainment, and cultural programs. «Al Oula» aims to provide informative and engaging content to its viewers, covering a wide range of topics relevant to Saudi society.

News programming on «Al Oula» focuses on domestic and international events, with a particular emphasis on coverage of Saudi Arabia and the Middle East. The channel also features in-depth analysis of current events, interviews with prominent figures, and reports on important developments in various fields.

Entertainment programming on «Al Oula» includes a variety of genres, such as dramas, comedies, reality shows, and music programs. These programs aim to entertain and engage viewers while also reflecting the cultural values and traditions of Saudi Arabia.

«Al Oula» also features a range of cultural programs, including documentaries, historical programs, and programs promoting the arts and literature. These programs aim to raise awareness of Saudi heritage and culture, both within the country and internationally.