«ITV» stands for «Independent Television», a network that emerged from the privatization of British television in the late 1950s. Initially operating as a single company, the network was later divided into regional franchises, each responsible for broadcasting to a specific geographical area in the United Kingdom. Today, these regional franchises collectively operate under the «ITV» brand, providing a diverse range of programming to a vast audience.

«ITV» is renowned for its long-running and popular soap operas, such as «Coronation Street» and «Emmerdale», which have become cultural icons in Britain. In addition to its scripted dramas, the network also produces a wide variety of entertainment programming, including reality shows, game shows, and talent contests. Some of its most successful entertainment formats include «I'm a Celebrity...Get Me Out of Here!», «The X Factor», and «Britain's Got Talent».

«ITV» plays a significant role in delivering news and current affairs programming to the UK public. It operates a dedicated news channel, «ITV News», and also produces news bulletins across its regional franchises. The network's news coverage is known for its in-depth reporting and its commitment to journalistic integrity.

Beyond its core programming, «ITV» also produces and broadcasts a range of documentaries, children's programs, and sporting events. The network holds the rights to broadcast major sporting events, such as the «UEFA Champions League» and the «England national football team» matches, making it a major player in the UK's sports broadcasting landscape.