«MBC Persia» is a prominent Persian-language television channel headquartered in Dubai, United Arab Emirates. It is a subsidiary of the Middle East Broadcasting Center (MBC) group, one of the largest and most influential media organizations in the Arab world. The channel caters to a vast audience of Persian speakers, primarily in Iran, Afghanistan, and Tajikistan.

«MBC Persia» broadcasts a diverse array of programming, encompassing entertainment, news, sports, and cultural content. It features popular dramas, comedies, reality shows, and movies from both the Middle East and beyond. The channel also covers significant events and news stories from Iran and the broader Persian-speaking world.

With its headquarters in Dubai, «MBC Persia» has strategically positioned itself as a source of independent and diverse content for the Persian-speaking population. It has played a significant role in shaping the media landscape of the region, providing an alternative to state-controlled television networks in countries like Iran. The channel's popularity and influence are evident in its wide reach and the loyal following it has cultivated among viewers.