«ATR» is a Ukrainian television channel that broadcasts in the Crimean Tatar language. The channel was founded in 2004 and is one of the leading media resources for the Crimean Tatar community.
The goal of the «ATR» creative team is to revive the language and culture of the Crimean Tatars. The channel's broadcast program includes news releases, cartoons, entertainment, educational and educational programs in the Crimean Tatar language.
ATR's own television programs are distinguished by their high quality of video and graphic solutions, which makes them competitive at the national level. The channel's pride is its original programs and talk shows, which have been loved by both the general audience and representatives of the ruling and political elite. ATR's historical, culinary and musical programs have earned universal recognition and have the highest ratings in Crimea.
Another «highlight» is popular Turkish television series, which alternate with «Oscar-winning» Hollywood films and BBC documentaries.
Viewers are waiting for programs dedicated to veterans of the Crimean Tatar national movement, as well as programs that address issues of religion and morality. The channel's broadcast area covers Simferopol and the Simferopol district, Saki, Yevpatoria, Razdolnensky and Krasnogvardeysky districts, as well as, partially, Chernomorsky, Dzhankoy and Bilohirsk districts. The channel plans to cover 80% of the territory of Crimea.