«YFM», short for Youth FM, is a South African radio station based in Johannesburg. It is one of the most popular radio stations in the country, particularly among young adults. Known for its energetic music programming, «YFM» features a mix of genres, including hip hop, R&B, pop, and urban music.

«YFM» is known for its engaging on-air personalities, who interact with listeners, present popular music shows, and feature interviews with music artists. The station also produces a range of podcasts covering topics like music, entertainment, lifestyle, and social issues.

Launched in 1997, «YFM» quickly gained popularity as a platform for young South African voices and culture. It became known for its commitment to playing contemporary music and showcasing local talent. The station has played a significant role in promoting emerging artists and genres within the South African music industry.

Beyond its music programming, «YFM» has been involved in various community initiatives, supporting youth development programs and social awareness campaigns. It has also played a role in promoting South African culture and identity both locally and internationally.

Over the years, «YFM» has evolved with the changing landscape of music and media. It has embraced digital platforms, expanded its online presence, and continues to innovate with its programming. The station remains a vital part of the South African media landscape, connecting with a vast audience of young listeners and influencing contemporary music culture.