«9XM» is a popular music television channel owned by 9X Media. It is known for its music videos, shows, and programs that cover a variety of musical genres, including Bollywood music, Western music, hip-hop, and electronic music. «9XM» also broadcasts various music charts, star interviews, and special programs dedicated to musical events.

The channel is known for its vibrant and energetic format, which appeals to a young audience. «9XM» is one of the most popular music television channels in India, which speaks to its influence on the country's music culture.