«Prima MAX» is a Czech television channel known for its diverse programming that caters to a wide audience. The channel primarily focuses on entertainment content, offering a mix of reality shows, documentaries, and series.

Reality shows on «Prima MAX» often feature compelling stories and dramatic situations, captivating viewers with their unpredictable nature. Documentaries cover a wide range of subjects, from historical events to scientific discoveries, offering viewers insightful and informative experiences. Series on the channel encompass various genres, including dramas, comedies, and thrillers, providing entertainment and escapism.

The channel's programming aims to provide viewers with engaging and entertaining content, often featuring relatable characters and compelling narratives. «Prima MAX» seeks to entertain and inform its audience, offering a diverse range of programs to suit various tastes and preferences.