«Сарафан» is a Russian entertainment television channel that positions itself as «holiday television». The channel is geared towards family viewing and offers a variety of content, including comedy shows, sketch shows, concerts by stars of the Russian pop scene, music videos, and other entertainment formats.
Among the key programs of the channel, one can highlight: «Krivoe zerkalo» (Crooked Mirror), «Smehopanorama» (Laughter Panorama), «Klub yumora» (Humor Club), «Anshlag» (Full House), «Smeshnee, chem kroliki» (Funnier than Rabbits), «Khali-Gali», «Zal ozhidaniya» (Waiting Room). «Saranfan» also shows concerts by famous Russian artists, such as Alla Pugacheva, Philip Kirkorov, Stas Mikhailov, Valeria, Elena Vaenga, Irina Allegrova, and others.
«Saranfan» is known for its bright design and unconventional design. Every 15 minutes, a new humorous picture or animation appears on the screen. The channel's logo is a «Nevalyashka» (a Russian toy that always returns to an upright position), which symbolizes cheerfulness and optimism.