«ВТВ» (formerly «Pervyy Muzykalny») is a Belarusian entertainment channel that emerged as a result of the rebranding of the popular «Pervyy Muzykalny» channel. The «ВТВ» channel was established by the Belarusian company «Dobrovidenie». The channel broadcasts series, sketch shows, humorous and educational programs, feature films, and music videos in the night/morning airtime. The main content in recent times is taken from the company «STS Media».
The target audience of ВТВ is aged 14 to 45 years. The audience of the channel consists of 60% female and 40% male viewers.
