Allente, a Nordic TV and streaming company, has announced a new partnership with Amazon. This partnership brings exciting benefits to Allente subscribers, including free home delivery when shopping with the online retail giant and access to selected Premier League matches through Amazon’s Prime Video service.

The partnership follows Amazon's sublicensing agreement with Viaplay earlier this year, which grants Prime Video subscribers the right to watch 38 Premier League matches each season, including the Saturday 12.30 GMT kick-off.

“Prime Video is rapidly growing in popularity, and offering Allente’s customers access to this streaming service is a big news in itself. The fact that Prime Video also comes with an Amazon Prime membership makes it even better, because we can offer our customers that little extra,” says Allente’s head of content Michael Bärlin.

Amazon Prime is included in the Premium packages for satellite and fibre TV customers. For Allente Stream customers with Flex packaging, Amazon Prime becomes an optional streaming service.