The evolution of audience content consumption is significantly impacted by technological advancements and shifting viewer expectations. This article delves into strategies for effective content creation and delivery within the current broadcast environment. Experts share insights on leveraging advanced analytics to optimize delivery and tailoring experiences across multiple platforms.
Martin Sebelius, CEO of Accedo Video Solutions, emphasizes the need for high-quality, personalized user experiences across platforms. This involves using data to understand audience preferences and tailoring content recommendations and UX accordingly. He stresses the importance of regular UX experimentation and impact measurement.
Einat Kahana, VP of product solutions at Viaccess-Orca, highlights the significance of seamless content integration across platforms and second-screen experiences. Maintaining consistent or improved user experience, personalized branding, interactive features, and social media engagement are key factors for positive impact. Multi-channel marketing ensures a unified and engaging experience, boosting brand loyalty and reach.
Paul Macklin, director of product management at Bitmovin, underscores the critical role of quality of experience (QoE). Consistent quality across devices is crucial for audience engagement, requiring targeted device codec support. He advocates for video players with dedicated SDKs for each device to guarantee stream quality.
Robin Kirchhoffer, CMO of Dalet, advocates for a multifaceted approach, including content repurposing tailored to different platforms. A story-centric workflow enables centralized content management, facilitating the creation of both native and complementary content. Data analytics helps understand audience preferences for targeted content.
The discussion also includes perspectives from Kate Dimbleby (Stornaway), Andy Rayner (Appear), Nav Khangura (TMT Insights), Benjamin Shirley (MainConcept), Chris Wilson (MediaKind), Yoann Hinard (Witbe), Andy Hooper (Ateliere Creative Technologies), Bob Caniglia (Blackmagic Design), Jan Weigner (Cinegy), Meghna Krishna (Magnifi), Kathy Klingler (Brightcove), Edouard Griveaud (Vizrt), Stephane Cloirec (Harmonic), and James Gilbert (Pixel Power), each offering valuable insights into various aspects of content creation, delivery, and audience engagement strategies in the evolving digital landscape.