DirecTV Advertising has unveiled DirecTV Remote, a groundbreaking out-of-home advertising network extending video advertising capabilities to hotels, airlines, and small businesses. Best Buy is the first advertiser to partner with this innovative platform.
This launch signifies DirecTV's foray into dynamic ad insertion for in-flight TV programming, establishing it as the first multichannel video programming distributor to offer this cutting-edge technology. “As Live TV viewing shifts beyond the traditional household, we have to think differently about how we define the ‘right place,'” noted Amy Leifer, chief advertising sales officer at DirecTV Advertising.
The network provides both managed service options and programmatic buying solutions, catering to diverse advertiser needs. Starcom is collaborating with DirecTV on the initial rollout, which commenced this week. With U.S. out-of-home advertising spending projected to surpass $9.5 billion by 2025, and industry data revealing that 76% of digital out-of-home viewers take action after seeing an ad, this expansion presents a significant opportunity.
DirecTV Remote aims to reach both existing DirecTV subscribers and new audiences across various commercial venues. Advertisers can access inventory via traditional buying methods or programmatic platforms. This initiative significantly expands DirecTV’s addressable advertising capabilities beyond residential service, enabling advertisers to deliver precisely targeted messages across multiple viewing environments.