German IPTV/OTT platform provider Green Streams and Swiss telco Swisscom have joined forces to offer a B2B TV and entertainment service for network operators in Switzerland. This strategic partnership sees Green Streams integrate Swisscom's TV and video backend and content delivery network (CDN) with its own Media Integration Platform and frontend applications, resulting in a white-label product tailored for network operators of all sizes.
Since the agreement was signed in summer 2024, Green Streams' end-to-end IPTV service has made significant strides in the Swiss market, supporting a wide range of end devices including set-top boxes, smart TVs, Apple TV, and mobile devices. Green Streams also incorporates ready-made meta-aggregation of third-party content, meaning services like Netflix, Disney+, and other prominent SVOD providers are seamlessly integrated into the set-top box launcher. This eliminates the need for individual network operators to enter separate contracts with these streaming services.
Network operators can now operate independently under their own brand, with complete control over their product logic, upselling strategies, and content discovery processes. This is a substantial advancement compared to existing end-to-end offerings in the Swiss market, according to Green Streams.
Green Streams will showcase its comprehensive IPTV service, including the streams provided by Swisscom, at the Suisse Digital Day in Bern on 19 November 2024. “With Green Streams, we have found a strong strategic partner that will set the standard in Europe in terms of multi-client capability and flexibility,” said Elias Gutscher, Lead Partner Integrations TV & Entertainment at Swisscom. “We are convinced that Green Streams’ offering, which is based on our modern video backend platform, is particularly attractive for small and medium-sized network operators, both technologically and commercially.“
Gernot Jaeger, CEO of Green Streams, added: “It was clear to us that the Swisscom video backend is the best option for offering Swiss network operators of all sizes the best IPTV and OTT product in combination with the Green Streams platform. Together, we are setting new standards in terms of quality, reliability, redundancy and efficiency, and we have put together a package that will help network operators achieve their TV and entertainment goals.”