Piers Morgan's Wake Up Productions has acquired the Piers Morgan Uncensored business from News UK. This acquisition encompasses the rights to the popular YouTube channel, initially launched as part of the short-lived TalkTV venture in 2021. News UK will retain a commercial interest in the show until 2029.
“Owning the brand allows my team and I the freedom to focus exclusively on building Uncensored into a stand-alone business, editorially and commercially, and in time, widening it from just me and my content,” stated Morgan. “It’s clear from the recent US election that YouTube is an increasingly powerful and influential media platform, and Uncensored is one of the fastest-growing shows on it in the world. I’m very excited about the potential for Uncensored.”
The acquisition also includes a partnership with US-based sales and marketing company, Red Seat Ventures, to expand sponsorship opportunities. Scott Taunton, EVP, President, News Broadcasting, commented: “This is a new business model which gives Piers flexibility to grow his own business by leveraging his position as a true global opinion former. The changing media landscape means we have to be innovative about how we partner with superstar journalists and connect them to global audiences via our established brands.”
Boasting over 3.6 million international YouTube subscribers, Piers Morgan Uncensored has secured numerous exclusive interviews with world leaders and celebrities, including Donald Trump, Volodymyr Zelensky, Benjamin Netanyahu, Ronaldo, and Kevin Spacey.