At NAB Show 2025, Qvest, a global leader in media solutions, will unveil the latest advancements in its groundbreaking sports broadcasting solution, TVXRAY. This platform already enhances live sports viewing with interactive overlays, real-time stats, and personalized highlights all within a single screen. Now, a new monetization feature adds a crucial element: turning viewer engagement into direct revenue.
This innovative feature uses real-time AI analytics to seamlessly integrate dynamic banner and video advertising overlays, in-game transactions, and targeted sponsorship models. Imagine jersey purchase prompts during exciting game moments—a perfect example of how TVXRAY leverages the excitement to drive sales. The platform's direct ad server connection ensures automated and impactful ad delivery.
The result? Broadcasters gain a measurable return on investment, maximizing profitability and expanding their monetization strategies. Designed with modern viewers, particularly Gen Z, in mind, TVXRAY streamlines the viewing experience. By consolidating information into a single screen, it minimizes second-screen distractions and boosts audience retention. Its plug-and-play SaaS architecture allows for easy integration with existing OTT infrastructures, smart TVs, and mobile apps.
“With TVXRAY’s new AI-powered monetization features, we are revolutionizing how broadcasters engage audiences and generate revenue,” said Tobias Fröhlich, Managing Director for Product at Qvest Engage. “By turning viewer interaction into a measurable opportunity, we’re helping our partners maximize profitability while delivering an immersive, personalized sports viewing experience.”
Beyond TVXRAY, Qvest will also showcase its portfolio of solutions in Applied AI, OTT, Broadcast Transformation & Systems Integration, and Digital Media Supply Chain.