Sport1 has appointed Matthias Reichert as its new Managing Director. Reichert, formerly Chief Commercial Officer (CCO) and Member of the Management, assumed the role on February 19, 2025, succeeding Dr. Matthias Kirschenhofer. He's been instrumental at Sport1 since 2004, holding key positions in sales, management, new business, and investment. As CCO since 2019, he significantly expanded Sport1’s sales across TV and digital platforms. He also spearheaded Sport1 Ventures and the new business program.
Kirschenhofer will continue as Managing Director of Sport1 Medien, a 50% shareholder in Sport1, focusing on strategic projects within the Sport1 Medien Group, including Plazamedia and Magic Sports Media. This leadership shift coincides with Sport1's evolution into a broader sports and entertainment provider, following Acunmedya’s acquisition of a 50% stake. The integration of more entertainment content alongside its existing sports programming is driven by Acunmedya’s entertainment expertise, creating new growth opportunities.
Reichert's leadership aims to accelerate content diversification, build innovative partnerships, and expand Sport1's audience. “Having been part of Sport1’s story for over 20 years, we trust Matthias Reichert to be the bridge between the former Sport1 and its transformed future. We count on his leadership to guide Sport1’s evolution from a beloved sports channel into a leading entertainment and sports destination, expanding its reach and engaging diverse audiences through the combined strengths of Sport1 and Acunmedya,” said Ebru Atasav Tahranci, CEO of Acunmedya. “At the same time, we sincerely thank Dr Matthias Kirschenhofer for his contributions and efforts during the integration phase following our acquisition. As he refocuses on his primary responsibilities at our co-shareholder Sport1 Medien, he will continue to drive key initiatives within the Sport1 Medien Group with his expertise, while he remains actively involved in our strong partnership. We wish him all the best for this task,” added Tahranci.