The content supply chain (or content lifecycle) is vital for broadcasters and media companies, connecting content with audiences across various platforms. Improving efficiency within this chain is a top priority. A lean, smart, and collaborative supply chain, offering a single source of truth for content location, is the ultimate goal. However, our global survey reveals that over half of broadcasters struggle to integrate data-driven decision-making, automation, and connectivity.
Many companies’ attempts at automation are sporadic or ad-hoc. There’s no quick fix, but key factors influence purchasing decisions. Implementing off-the-shelf automated products might lead to buyer’s remorse. While a cost-effective product offering 80% of desired capabilities is attractive, carefully consider the 20% lost. For example, scheduling solutions range from basic automation (akin to shuffling a playlist) to advanced solutions using data-driven insights to maximize audience engagement.
Mediagenix leverages over 30 years of experience in delivering scheduling solutions. Our award-winning Scheduling Artist product automates essential, value-creating parts of the scheduling process. It now includes Spideo's market-leading curation capabilities, automating content discovery and scheduling based on channel rules and content topics, including rights management checks. A North American client built 40 channels in three days using two people and our Scheduling Artist product. Efficient workflows are achievable, but broadcasters need to assess automated products carefully, focusing on proven solutions that meet specific needs.