Wiztivi, a developer of cross-platform video applications, has integrated XroadMedia’s personalisation technology into its user interface (UI), significantly improving TV viewer experiences across devices. This collaboration merges Wiztivi’s flexible UI framework, Timeless, with XroadMedia’s data-driven content discovery and recommendation engine. The outcome is a streamlined solution for video content providers aiming to personalize user experiences without complex integration.
The integration facilitates a variety of personalization features, including content rails such as “Because You Watched” and “Regional Trends For You”, profile-specific recommendations within households, and real-time, metadata-driven suggestions. It also allows for predictive promotion of upcoming content and boosts UI responsiveness via intelligent caching. A joint client, whose identity remains undisclosed, is presently deploying this integrated solution, marking the first implementation of this enhanced personalized content delivery platform.
“We are pleased to integrate XroadMedia’s technology into Timeless. It brings immediate value to our clients by enabling a smarter and more personalised user journey across all devices. This partnership strengthens our ecosystem of advanced technologies, allowing us to scale personalisation in a way that aligns with the evolving expectations of content providers,” said David Justin, CEO of Wiztivi.
XroadMedia CEO Adolf Proidl added: “We are excited to be working with Wiztivi to bring our powerful personalisation to a wider audience. At a crucial time in our industry, delivering a truly personalised experience is vital in delighting, inspiring and therefore retaining loyal subscribers.”
Wiztivi, established in 2007, has created user interfaces for TV, set-top boxes, and mobile platforms for clients including SFR and Orange. XroadMedia’s personalisation technology serves over 200 million users worldwide, through clients such as Vodafone, A1 Telekom Austria Group, Claro and Three.