«Television Ladies' Club» - the first interactive television channel for women in Russia. The first license TDK received as an entertainment channel «Interactive television RIKOR». On July 22, 2003, the channel was renamed to «Television Ladies' Club», the channel is watched by 36 million viewers worldwide.
The channel has created a wide regional network, which includes 560 cable operators. TDK is retransmitted in more than 60 regions of Russia, 50 countries of Western Europe, the Baltic countries and the CIS. The channel is presented in the basic package of NTV PLUS, RIKOR, in the networks of the largest operators such as AKADO, STRIM., Beeline TV, ER-Telecom, Ufanet. Since October 1, 2010, the channel is available to subscribers of Tricolor-Siberia. Simultaneously with satellite broadcasting, there is a broadcast on leading Internet portals.
According to TNS Russia research, the channel's audience consists of 75% women and 25% men, mainly affluent women aged 16 to 54, with higher or incomplete higher education. In most cases, these are young mothers, women on maternity leave, housewives, specialists and managers of various levels.
Taking into account the trend of television development, in 2008 it was decided to position the channel in the niche of useful television, and today TDK operates in the format of useful tips for women. Broadcasting takes place 24 hours a day, of which 10 hours are live.
Programs are aimed at personal development, at adapting to new, constantly changing living conditions. The channel tries to help women navigate the modern market conditions: how to get a job, how to raise a child and how to build relationships with a husband, how to cope with conflicts at work, depression, family problems, how to choose a product or service, how to make a home cozy and comfortable, and of course - how to look good.
The channel is truly interactive: in real time, any viewer can call or use the website to ask the studio guests a question relevant to them and receive an answer live. Authoritative specialists and high-level consultants give viewers useful advice and help them understand all the issues that are relevant to women. It is possible, without leaving the TV, to make a quick purchase in the teleshopping.
«For many women, TDK has long been an advisor, for some - an indispensable friend, and for smart men - a great way to better understand the fairer sex».
