TNV Tatarstan — «New Century» is a Russian-language television channel that broadcasts in two state languages of the Republic of Tatarstan — Tatar and Russian, providing daily 22-hour broadcasting. TNV offers viewers a full range of television programs — from news and socio-political programs to television series, talk shows, live broadcasts of sports matches and entertainment events.

The channel's broadcast schedule includes cartoons, series translated into the Tatar language, and the best examples of foreign and domestic cinema. Among the channel's own projects are more than 40 cyclical programs and broadcasts.

The «Tatarstan—New Century» television channel is designed to raise the national and cultural self-awareness of Tatars living both in Tatarstan and abroad, to unite compactly living diasporas at the level of national, cultural, and historical consciousness, and to position Tatarstan in the media space of Russia and the world as a dynamically and successfully developing region with a powerful economic, cultural, scientific, and sports potential.