«Chérie 25» is a French free-to-air digital terrestrial television channel owned by NRJ Group. Launched on December 1, 2012, it is a sister channel to NRJ 12 and targets a primarily female audience.

The channel's programming primarily consists of French and American television series, movies, and entertainment programs. The emphasis is on content that appeals to a female demographic, featuring strong female leads, romantic comedies, dramas, and lifestyle programming.

«Chérie 25» has gained a significant following in France, becoming a popular choice for women seeking entertaining and relatable content. The channel's success reflects the growing demand for targeted programming that caters to specific demographics.

In addition to its broadcast reach, «Chérie 25» also has a strong online presence, offering viewers the opportunity to catch up on missed episodes and access exclusive content. The channel's website and social media platforms provide a space for fans to engage with the brand and connect with other viewers.

By focusing on a specific target audience and providing a consistent schedule of engaging programming, «Chérie 25» has carved out a successful niche for itself in the French television landscape. The channel's popularity demonstrates the importance of understanding audience demographics and delivering content that resonates with their interests and preferences.