Nagravision is expanding its streaming partner ecosystem with the addition of Evergent, a customer management and monetisation service provider for streaming and digital subscription businesses. Directly addressing increasing operator requirements for multi-service entertainment offerings that deliver personalized immersive watch and play experiences, the addition of Evergent into the Nagravision OpenTV Video Platform partner ecosystem increases the breadth of use-cases that can be supported. These include segmented offers and consumer targeting based on Evergent’s subscription and customer management solution.
“Helping our customers optimise revenue while reducing churn through the provision of highly personalised offers is a core part of our streaming proposition. To achieve this, we continually review synergies across our partner ecosystem to ensure our customers can confidently deploy our solutions safe in the knowledge that they support the latest and future demands of their consumers,” said Stéphane Le Dreau, SVP Global Products & Partnerships at Nagravision. “The addition of Evergent into our ecosystem supports this vision and underlines our commitment to ensuring our customers can rapidly scale, transform and personalise their offers to maximise consumer engagement.”
With video streaming providers increasingly migrating to new solutions to ensure they can support multi-service offers, the new partnership with Evergent recognises the existing footprints of both companies and provides leading operators with new growth opportunities, according to the Kudelski subsidiary.
“As our industry navigates the disruption of rapidly shifting consumer demands, our partnership with Nagravision ensures that we are able to meet these demands head-on,” said Vijay Sajja, Founder and CEO at Evergent Technologies. “As a proven innovator, Nagravision is a leader in the provision of secure streaming services in the media and entertainment industry and this new partnership enables the delivery of targeted consumer offers that optimise churn management and maximise the revenues of our customer’s streaming services.”
The Nagravision OpenTV Video Platform is an advanced streaming solution that allows operators to offer customised experiences based on a range of channels, apps and services. Delivering personalized offers which inclide gamification and AI-supported recommendations, services are tailored to individual subscriber preferences. The supporting partner ecosystem features technology providers who share the approach to collectively unlock further business value for our customers.