«Radionorba TV» is a popular Italian music television channel that forms part of the larger Radionorba media group. Launched in 2004, the channel has become a mainstay in Italian households, particularly among a younger demographic drawn to its blend of contemporary and classic music.

The channel's programming primarily revolves around music, featuring a mix of current chart-toppers from Italy and internationally, with a special emphasis on Italian pop and contemporary genres. «Radionorba TV» also dedicates airtime to classic Italian songs, catering to a broader audience familiar with the country's rich musical heritage.

Beyond music videos, «Radionorba TV» produces and broadcasts various entertainment programs. These include chart shows, artist interviews, and behind-the-scenes glimpses into the Italian music scene, further enhancing its appeal to music enthusiasts. The channel also features interactive segments where viewers can participate via social media, fostering a sense of community among its audience.

«Radionorba TV»'s visual aesthetic is characterized by its vibrant and fast-paced editing style, reflecting the energetic nature of the music it showcases. The channel's on-air personalities, known for their charismatic and engaging presence, contribute to the lively atmosphere that has become synonymous with the «Radionorba» brand.

While primarily targeting a younger audience, «Radionorba TV»'s diverse programming attracts a multi-generational viewership. Its blend of contemporary and classic music, coupled with engaging entertainment segments, has solidified its position as a leading music television channel in Italy.