ETV Plus is a popular Telugu language entertainment channel based in India. It is part of the ETV Network, which is owned by the Hyderabad-based company, Eenadu. The channel broadcasts a wide variety of programming, including movies, TV shows, and news.

ETV Plus is known for its popular movie premieres, often showcasing new releases from the Telugu film industry. The channel also features a selection of classic Telugu movies, providing viewers with a nostalgic experience.

Beyond movies, ETV Plus offers a mix of reality shows, comedy programs, and talk shows. These programs often focus on popular culture, entertainment news, and social issues.

The channel also broadcasts news updates, keeping viewers informed about current events in India and around the world. ETV Plus provides a comprehensive coverage of Telugu news, including politics, business, sports, and entertainment.

ETV Plus has established itself as a major player in the Telugu television market, attracting a large viewership across India and in the Telugu diaspora. The channel's popular programming and wide range of content have made it a household name for Telugu speakers worldwide.