«ITV 1 West Country West» is a regional television channel that is part of the ITV Network, serving the West Country region of England. It is one of the many regional variations of the main ITV channel, offering a tailored broadcast schedule that includes local news, weather, and a selection of entertainment programs.

The channel's broadcast area encompasses a significant geographical region, covering the counties of Cornwall, Devon, Somerset, Dorset, and Gloucestershire. It is headquartered in Bristol, with studios also located in Exeter and Plymouth, enabling it to provide comprehensive coverage of the local news and events from across the region.

«ITV 1 West Country West» is known for its commitment to delivering localized content, featuring local news bulletins, reports on regional events, and interviews with prominent figures from the West Country. It also showcases a variety of entertainment programs that resonate with viewers in the area, including popular shows, movies, and documentaries.

The channel's programming aims to reflect the unique character and culture of the West Country, appealing to a broad audience. It serves as an important source of local information, entertainment, and connection for viewers in the region.