Makedonski Telekom (MKT) and MediaKind have launched MagentaTV, the next generation of digital television services in North Macedonia. This innovative service utilizes MediaKind's MediaFirst Cloud TV platform to deliver a completely reimagined television experience, offering viewers a personalized and advanced viewing experience.
The partnership between MediaKind and MKT demonstrates their combined strength in creating and implementing services that align with evolving consumer needs. MediaKind’s deployment includes its Video Storage and Processing Platform (VSPP) and Content Management System (CMS) in a SaaS model alongside the MediaFirst platform.
“MagentaTV is a pivotal evolution in television that addresses the new digital era and the changing interests of our customers,” stated Emilija Andonovska, Chief Commercial Officer B2C at Makedonski Telekom. “As pioneers of interactive television on the market, we’ve consistently innovated by introducing new features that have revolutionized the traditional TV viewing experience. With MediaKind’s collaboration, we have ensured MagentaTV is much more than a new upgrade; it is a completely new platform that provides access to numerous applications and allows viewers to watch content wherever, whenever, and on whichever device they choose.”
MagentaTV is available on various devices, including traditional TVs, smartphones, tablets, and laptops, offering viewers a seamless experience regardless of location or device. MKT's integration of the AndroidTV platform and pre-installed applications makes them a leading content aggregator in the changing TV landscape. This approach provides users with seamless access to a wide range of applications and services.
“The successful implementation of MagentaTV demonstrates our commitment to creating a win-win scenario for users, operators, and MediaKind, setting a new standard for digital television services in North Macedonia,” said Ashish Patel, President, Operator Platforms, MediaKind. “This collaboration demonstrates our ability to support diverse operations, from large-scale deployments to niche markets, with the same level of quality and performance. By integrating our solutions, including MediaFirst, VSPP, and CMS within a SaaS model, we empower Makedonski Telekom to deliver an advanced OTT streaming platform that combines the latest generation user interface and a high quality service for MagentaTV viewers.”