«Kurai TV» is the first Bashkir music television channel broadcasting in Russian. The channel is dedicated to promoting the musical heritage of the Bashkir people, acquainting viewers with national cultural traditions and art. It aims to contribute to the development of modern Bashkir culture and the domestic music market.
«Kurai TV» is an important element in shaping the cultural, national, and informational space of Bashkortostan. The channel prioritizes regional cultural events, ensuring wide coverage of significant musical events. This contributes to the development of the music market and the popularization of Bashkir music.
Every year on December 24, «Kurai TV» holds a New Year's disco and invites viewers to participate in the filming of the «Naza» project featuring popular performers of Bashkir pop music. The «Naza» project is an opportunity for viewers to become part of the musical world of «Kurai TV» and dance until dawn.
«Kurai TV» also actively supports social projects that address current societal issues.