«CCTV 4 Europe» is a state-owned television channel owned and operated by China Central Television (CCTV). It is the international version of CCTV-4, a Chinese-language channel broadcasting primarily to audiences in mainland China. The channel's primary broadcast language is Mandarin Chinese, and it is specifically targeted at a European audience.

«CCTV 4 Europe» features a diverse range of programming that aims to inform, entertain, and engage viewers. This includes news reports on international events with a Chinese perspective, documentaries exploring various aspects of Chinese culture, history, and society, as well as cultural programs showcasing traditional Chinese arts and performances.

The channel's content is often presented in a manner that promotes Chinese values, traditions, and perspectives. It serves as a platform for the Chinese government to communicate with international audiences and to foster understanding and goodwill between China and Europe.

«CCTV 4 Europe» plays a significant role in promoting Chinese culture and soft power in Europe. It is a key resource for viewers seeking information about China and its global role. By offering a range of informative and entertaining content, the channel helps to bridge cultural gaps and foster understanding between China and its European partners.