Appear, a leader in live production technology, proudly introduced the VX Media Gateway at NAB Show 2025 (Booth: W2042). Designed to meet evolving customer needs, the VX Media Gateway helps broadcasters optimize their media workflows by leveraging the power of hardware and software flexibility. This versatile, scalable, and secure software solution—part of the VX Platform—seamlessly integrates with on-premise hardware, cloud, and hybrid architectures, maximizing efficiency and flexibility in media processing.
VX, a “living platform,” is designed to adapt to industry changes, providing resilient and adaptable software-defined media processing. Understanding the shifting balance between hardware and software, Appear prioritized creating the right solution. This focus ensures the VX Media Gateway delivers unmatched reliability and scalability, integrating with existing and next-generation workflows. It tackles the challenges of modern IP-based and cloud-driven media workflows.
The VX Media Gateway is a crucial software component within Appear’s ecosystem, working seamlessly with Appear’s X Platform or independently with existing workflows. This integration bridges traditional and cloud-based workflows, combining hardware-accelerated performance and software-defined elasticity. “The VX Platform is a step-change for the industry, offering exceptional capabilities for handling the complexities that broadcasters are facing when it comes to balancing hardware, software and hybrid workflows,” said Thomas Bostrøm Jørgensen, CEO at Appear. “We know that our customers need efficient and future-proofed technology. The VX Platform gives the industry the assurance that investment today is also an investment for the future. We are developing industry-leading solutions in both hardware and software, ensuring our customers can build workflows that are scalable and can be tailored to all their needs, today and in the future.”
Mirroring Appear’s X Platform, VX is a modular, API-first, compute-native software platform easily configured and expanded. As workflows shift towards cloud software environments, VX future-proofs operations, providing a foundation for innovation in media transport, processing, and distribution. “VX is more than just a product – it’s a living platform that will evolve as broadcasters’ requirements change,” said Andy Rayner, CTO at Appear. “It reflects the industry’s movement towards next-generation, software-native media workflows and, when combined with our X Platform, gives our customers an ecosystem that is unparalleled in its robustness, unwavering performance and adaptability. Service providers can now transition to IP workflows with complete confidence when the moment is right for them.”
Appear showcased live demonstrations of the VX Media Gateway at Booth W2042 at NAB Show 2025.