A new strategic alliance has been forged between Bitmovin and ThinkAnalytics, aiming to revolutionize content personalization through AI-driven scene analysis. This collaboration will integrate Bitmovin's AI Scene Analysis into ThinkAnalytics' ThinkMediaAI platform, enhancing personalization and advertising capabilities for streaming providers.
The core of this partnership lies in leveraging Bitmovin's AI Scene Analysis to supply rich, structured metadata to ThinkAnalytics' system. This enables streaming providers to gain a more detailed understanding of on-screen activity and viewer engagement.
According to Bitmovin, their technology employs multi-modal AI to automatically tag each scene with contextual information. This process transforms raw video into searchable and reusable metadata, significantly reducing the need for manual effort. ThinkMediaAI then combines this data with audience and behavioral signals to power personalized discovery, enriched metadata, and targeted advertising across various platforms, including linear TV, CTV, and streaming services.
The integration is poised to support diverse applications, such as hyper-personalized short-form clips and trailers, smarter contextual ad placement using scene-aware ad markers, and scene-based search and recommendations. These features aim to unlock "hidden" value within back catalogs, with examples including auto-generated highlights, micro-stories, and snackable content tailored to younger viewing habits.
"Video providers are looking for ways to stand out in a crowded market," stated Jacob Arends, Senior Product Manager of Playback and AI at Bitmovin. He believes this partnership will make content "easier to find, more engaging to watch, and more valuable to monetise".
Chris McGuire, SVP Product at ThinkAnalytics, added that integrating AI Scene Analysis into ThinkMediaAI will help operators deliver "hyper-personalised experiences that drive engagement and revenue." This collaboration promises to enhance the viewer experience and unlock new revenue streams for content providers.