KTVT, the CBS-owned television station serving the Dallas–Fort Worth area, has taken its news presentation to the next level. As of October 14, 2025, the station's 11 a.m. newscast is now broadcast from a state-of-the-art extended reality studio.
This move follows the successful integration of the same technology into the station's weather and sports coverage. According to a post on LinkedIn, the station stated: “This new technology allows us to fully immerse our audience in the story, delivering news and weather with unprecedented depth and clarity. We’re committed to leading the future of local broadcasting.”
CBS has been actively expanding its virtual and augmented reality capabilities across its local stations across the nation. For example, CBS News Atlanta launched in September with a completely virtual studio environment. Other CBS properties, including WCBS in New York and the CBS News 24/7 streaming service, have also incorporated virtual environments into their regular programming.
Even long-standing CBS programs like “60 Minutes” and “CBS News Sunday Morning” have been utilizing green screen technology for specific segments. However, these implementations are typically more limited in scope.
While there's no official announcement yet regarding further transitions to full virtual production for other newscasts at CBS News Texas, the network's current advancements indicate that CBS News and Stations is building a more extensive national infrastructure for augmented and virtual reality than other station groups in the U.S. Similar initiatives, however, are reportedly being implemented elsewhere in the industry.