Avid, a leading provider of media solutions, announced today its acquisition of Wolftech Broadcast Solutions, a renowned provider of cloud-based multiplatform planning and publishing news production solutions.
This strategic move underscores Avid’s commitment to transforming news, sports, and live production workflows. By combining its digital-first, end-to-end media solution with Wolftech’s expertise in story-centric workflow management, Avid aims to empower news organizations to rapidly deliver stories through multiplatform amplification.
The integration of Wolftech and Avid is intended to significantly increase efficiency and improve remote collaboration for news organizations. Both companies are committed to openness and customer choice. Wolftech already integrates with a wide range of tools, including Avid MediaCentral, and will continue to build integrations with Avid solutions and other industry-leading platforms.
Avid plans to deepen the integration between the two toolsets while continuing to partner with a wide range of media production tools and newsroom systems. Existing Wolftech customers will benefit from Avid’s global scale for customer support and professional services.
The planned acquisition of Wolftech positions Avid to deliver a unified suite of integrated tools with unique AI-powered features that will enable news production organizations to:
- Streamline workflows and accelerate content creation.
- Enhance collaboration and communication within news teams.
- Deliver compelling stories across multiple platforms.
- Maximize content reach and engagement.
"We are thrilled to welcome Wolftech to the Avid family. This acquisition strengthens Avid’s position in the news market and underscores our commitment to deliver best-in-class solutions that empower news organizations to thrive in today’s fast-paced digital landscape,” said Wellford Dillard, CEO of Avid Technology, in a statement. "Together, Avid and Wolftech will change the game for news production teams, delivering innovative tools and workflows that enable compelling, yet efficient, storytelling.”
Arne Berven, CEO of Wolftech, expressed enthusiasm about the acquisition and its potential to drive innovation in news production workflows: “Joining forces with Avid represents an exciting opportunity for Wolftech to accelerate our mission of revolutionizing news production. By integrating Wolftech’s multiplatform planning, collaboration, and publishing capabilities with Avid’s industry-leading solutions, we will empower news organizations to adapt to evolving audience demands and deliver high-quality content across digital platforms more efficiently than ever before.”