Haivision's sixth annual "Broadcast Transformation Report" offers valuable insights into the technological shifts impacting the broadcasting industry in 2025. The report, compiled from surveys of almost 900 broadcast and media professionals conducted between November and December 2024, underscores the increasing importance of artificial intelligence, 5G networks, cloud computing, and advanced video transport protocols in live broadcast workflows.
A significant increase in Secure Reliable Transport (SRT) adoption is noted, jumping from 68% in 2024 to 77% in 2025. Real-Time Messaging Protocol (RTMP) maintains its position as the second most widely used transport protocol, with 58% usage. The report also highlights the expanding role of 5G, with 76% of broadcasters utilizing cellular networks relying on this technology. Key benefits reported include enhanced bandwidth, reduced latency, and substantial cost reductions.
The adoption of artificial intelligence (AI) has more than doubled, rising from 9% to 25% of respondents incorporating AI into their operations. Furthermore, a significant 64% of respondents believe AI will have the most substantial impact on the industry over the next five years. Cloud technology continues its steady growth, with 86% of broadcasters employing it to some degree. However, hybrid models remain prevalent, with 49% of respondents utilizing cloud technology for less than a quarter of their workflows. The evolution of video compression technology is also apparent, with High-Efficiency Video Coding (HEVC) usage reaching 70%, rapidly approaching the leading H.264 standard, used by 79% of respondents.
"The findings in this year’s Broadcast Transformation Report reveal both the exciting innovations and the persistent challenges facing broadcasters today," stated Marcus Schioler, vice president of marketing at Haivision. "From the continued expansion of SRT, 5G, and AI to the measured adoption of cloud technologies, broadcast ecosystems are evolving to leverage new tools that drive efficiency, enhance production quality, and future-proof their operations."
The report emphasizes the careful balance broadcasters are striking between emerging and established technologies. While the adoption of AI and 5G is accelerating, many broadcasters remain cautious about complete cloud migration, preferring hybrid workflows.