Media Distillery has introduced a new suite of tools designed to significantly improve viewer content discovery. The Search and Discovery Suite leverages the power of AI to enable viewers to find appealing content more quickly. This is achieved through Media Distillery’s semantic understanding of video content, resulting in more relevant and numerous search results compared to other solutions.
The system provides viewers with a diverse range of content options tailored to their individual interests. Media Distillery’s unique technology offers real-time broadcast content analysis across various content sources and types. This allows broadcasters and service providers to maximize the value of their catch-up and replay content.
“2025 is the year of search and discovery,” says Roland Sars, Co-founder and CEO of Media Distillery. “Viewers have so much content to choose from, sometimes they can’t see the forest for the trees. An abundance of choice can make deciding what to watch difficult, even overwhelming, and might well result in the viewer simply giving up and switching off.”
Prolonged unsuccessful searching leads to frustration and ultimately, churn. Research from Media Distillery’s partner Gracenote, titled “State of Play,” found that consumers spend over 10 minutes deciding what to watch, with 20% watching nothing at all. “These are sobering numbers and spotlights the serious churn risk if the viewer gets unsatisfying search results,” observes Sars.
Testing of the Search and Discovery Suite with a major cable operator revealed that over 75% of participants believed the technology helped them discover sports content they would have otherwise missed. Over 65% reported finding more sports content within the TV platform than they previously could, content they might have otherwise searched for on external platforms.