Recent data from an IBRiS survey for PAP, the Polish press agency, sheds light on Polish streaming consumption habits. The findings reveal a notable disparity in spending across different demographic groups.
The survey indicates that nearly a third of respondents allocate over PLN 60 per month to streaming platforms. A further 22% spend between PLN 21 and 40, and 17.9% between PLN 41 and 60. A smaller segment (15.2%) spends up to PLN 20 monthly. Interestingly, 10.9% access streaming services without direct payment, utilizing free trials or shared accounts.
Significant differences emerge when analyzing spending by gender and age. Men are substantially more likely than women to spend over PLN 60 (37.4% vs. 21.8%), while women are more inclined to leverage free options or shared accounts (21.8% vs. 1.2% for men). In the 18-29 age group, spending under PLN 20 is most prevalent (41.1%), contrasting sharply with the 30-39 age group where spending over PLN 60 dominates (40.9%). Among those aged 60-69, a striking 57.2% spend over PLN 60.
“The fact that almost a third of the respondents spend over 60 zlotys per month indicates that for many Poles, streaming has become an integral part of the household budget for entertainment,” notes Kamil Smogorzewski, director of communication at IBRiS. He adds, “We see a clear variation in spending by age and gender, where men and middle-aged people tend to incur higher costs. Also interesting is the relatively high percentage of people using free options or shared accounts, which indicates the need for flexibility of price offers and the search for economic solutions by some consumers.”