Samsung has become a NASCAR Technology Partner, supplying digital displays to significantly improve the fan experience, race operations, and internal processes. This multi-year partnership starts with Samsung's top-tier displays and monitors in NASCAR Productions' new remote race control room.
Located in NASCAR's 58,000-square-foot Concord, N.C., facility, this cutting-edge control room centers around Samsung's The Wall. This impressive display, measuring 32 feet wide and nine feet high, gives officials access to comprehensive, real-time video, audio, and data from the track, enabling remote race officiating. This allows for a precise, data-driven approach to managing large-scale races across the country.
During races, up to 24 officials utilize The Wall as their primary screen, accessing replays from the SBG Sports Software system. This system aggregates up to 200 camera angles, all driver audio, and voice-to-text transcriptions of team radio communications. The Wall's lifelike image quality ensures officials receive crisp, clear information for making confident decisions on penalties and race results. "Our indoor LED displays and monitors will help NASCAR fuel a new era of race-day precision from the first lap to the final stretch," said David Phelps, Head of the Display Division, Samsung Electronics America. "With superior visuals and real-time data, officials will experience unmatched clarity and insight into every moment of each race—offering a level of visibility that surpasses what they could see on-site at the track. This is just the beginning of our partnership as we help to pave the future of motorsports."
Remote officials in Concord maintain full immersion in the race via live feeds and intercom communications with on-track counterparts. The Wall provides real-time information as drivers race and make pit stops, showcasing data from onboard cameras, Engine Control Units (ECUs), optical tracking cameras, Pit Road Officiating (PRO) systems, and official cameras at key locations.
Officials also use 25 of the 27-inch ViewFinity S6 high-resolution monitors and seven 49-inch Odyssey G9 monitors for data analysis. The Odyssey G9's ultra-wide, curved screens allow simultaneous viewing of multiple data sources, enhancing operational efficiency. "Remote Race Control will give NASCAR officials unparalleled views of more than 200 camera angles with multiple data points from every car that were previously not available," said Steve Stum, NASCAR Vice President of Operations and Technical Production. "It will also allow us to make competition calls faster and more accurately than ever before to ultimately help improve the product."
The remote race control room will be fully operational for the 2025 NASCAR Cup Series, starting with the Cook Out Clash at Bowman Gray Stadium on February 2nd.