KTVT, the CBS-owned station serving the Dallas–Fort Worth metroplex, has innovatively transitioned its 11 a.m. newscast to its extended reality studio. The shift, which took place on Oct. 14, 2025, builds upon the successful earlier application of this technology for weather and sports segments.
According to a LinkedIn post from the station, “This new technology allows us to fully immerse our audience in the story, delivering news and weather with unprecedented depth and clarity. We’re committed to leading the future of local broadcasting.”
CBS is proactively incorporating virtual and augmented reality across its local stations throughout the country. For instance, CBS News Atlanta launched in September with a completely virtual studio setting. Other CBS stations, like WCBS in New York and the CBS News 24/7 streaming service, have also adopted virtual environments in their regular programming.
Beyond these initiatives, iconic CBS programs like “60 Minutes” and “CBS News Sunday Morning” have a history of employing green screen technology for specific segments, typically in a more restrained way. Currently, there haven't been any official announcements from CBS regarding further newscasts at CBS News Texas making the move to full virtual production.
Based on the network’s present course, CBS News and Stations has developed a national network of augmented and virtual reality facilities more comprehensively than other U.S. station groups, even though comparable endeavors are happening elsewhere in the broadcasting sector.