ThinkAnalytics has unveiled ThinkContextualAI, a groundbreaking contextual advertising solution. This platform utilizes a proprietary ontology boasting over 40,000 metadata tags, going beyond simple content identification to understand why viewers connect with specific material.
This allows advertisers to engage audiences effectively without resorting to invasive tracking techniques. The system ensures consistent categorization across various content types, from genre to sub-genre, leveraging a known ontology for Supply Side Platforms (SSPs).
“Our 40,000+ metadata tags represent not only the subjects of content but also why viewers connect with it,” explains Peter Docherty, CTO & Founder of ThinkAnalytics. “This unique capability allows advertisers to achieve a new level of relevance and resonance in ad placement, benefiting both viewer engagement and campaign performance. We worked closely in partnership with customers to ensure this solution meets advertisers’ needs across diverse markets in an evolving regulatory environment.”
ThinkContextualAI offers several key advantages:
- Premium Audience Segmentation: Reach high-value demographics without personal data.
- Scalable Content Understanding: Efficiently categorize extensive content libraries for improved ad campaign impact.
- Privacy-Safe Solutions: Compliant with global privacy regulations, building audience trust.
The solution promises enhanced ad campaign effectiveness while upholding viewer privacy and meeting evolving regulatory demands.