In 2024, TVN Warner Bros. Discovery continued its reign as a dominant force in the Polish television landscape. Nielsen data reveals the group achieved a remarkable 22.4% average audience share. TVN secured the top spot among the 20-54 demographic, boasting nearly 8% average share. TVN24 emerged as the leading news channel, capturing 6% of the total viewership and 3.8% of the commercial audience.
Eurosport 1 also showcased its strength as the most-watched subscription sports channel, attracting almost 0.6% of the commercial audience and over 0.8% of all viewers. June 2024 marked a significant milestone with the launch of the Max platform and Player service, attracting nearly 6.7 million Real Users. "2024 was a time of dynamic development and bold innovations," stated Dorota Eberhardt, Program Director of Streaming, New Generation Channels and Program Operations at TVN Warner Bros. Discovery. "We successfully introduced the unique Max platform to the Polish market, which quickly built a strong position in the streaming sector. We also implemented 20 modern FAST channels, responding to the changing expectations of viewers. The great popularity of new formats confirms our belief that we have chosen the right direction. In 2025, we intend to raise the bar even further, offering exceptional film and series productions and innovative solutions within the entire ecosystem of the group."
TVN's success extended beyond its flagship channel. The company led the Big 5 ranking of Poland's largest television stations, achieving nearly 8% share in the commercial audience. TVN7 also performed exceptionally well, recording a 4% share in the 20-54 viewer group. The combined reach of Player and Max services in June reached almost 6.7 million users.
The following table presents the share of Big 5 stations in the 20-54 commercial group during 2024:
Share of Big5 stations in the 20-54 commercial group in 2024:
Station January-December 2024
TVN 7.98%
Polsat 7.16%
TVP1 5.01%
TVP2 4.69%
TVN7 4.04%
Source: Nielsen TV Audience Measurement