«Mama» is a prominent Russian television channel, known for its diverse programming lineup catering to a wide audience. Its content includes a mix of entertainment programs, movies, and series, covering genres such as comedy, drama, romance, and reality TV.

The channel's programming often features popular Russian artists and performers, as well as international productions that have been dubbed or subtitled in Russian. «Mama» also broadcasts special events and holiday programming, making it a popular destination for viewers seeking a variety of entertainment options.

The channel's target audience encompasses families, individuals, and groups seeking a blend of entertainment, escapism, and lighthearted content. «Mama» aims to provide viewers with a relaxed and enjoyable viewing experience, featuring programming that is generally considered suitable for a family audience.