«La 7» is a privately owned Italian national television channel. Launched in 1971 as Telebiella, it went through several owners and name changes before becoming «La 7» in 2001.

The channel is known for its focus on news and current affairs programming. Its flagship news program, TG La7, is recognized for its in-depth reporting and analysis. In addition to news, «La 7» features a variety of talk shows, with a focus on politics and current events. These shows often feature prominent journalists, politicians, and commentators.

Beyond news and current affairs, «La 7» offers a selection of entertainment programming, including movies, documentaries, and American TV series. The channel's programming mix aims to appeal to a broad audience interested in staying informed about current events while also enjoying engaging entertainment content.

«La 7» operates as a generalist channel with a specific focus on providing comprehensive and insightful coverage of news and current affairs. It has established itself as a respected source of information and analysis in the Italian media landscape.

Despite facing competition from larger networks, «La 7» has cultivated a loyal viewership drawn to its distinctive programming and independent editorial stance. The channel continues to evolve its programming lineup while staying true to its core focus on delivering quality news and engaging viewers in thoughtful discussions about the issues of the day.