Digital satellite TV operator Xtra TV is raising the subscription fee for viewing the premium FOOTBALL package to 39 hryvnias per month. As a reminder, the subscription fee for the football package was previously 29 hryvnias/month. The company explains the increase in the cost of football channels by the increase in the exchange rate and inflation, which has affected the cost of purchasing television content. The new subscription fee comes into effect on June 1, 2014.