«Nova Sport 1» is a Bulgarian sports television channel, part of the Nova Broadcasting Group. It features a wide range of sports programming, including live matches, highlights, and analysis. The channel primarily focuses on football, covering major European leagues such as the English Premier League, Spanish La Liga, German Bundesliga, and Italian Serie A. «Nova Sport 1» also broadcasts other sports like basketball, tennis, volleyball, and motorsports.

«Nova Sport 1» provides extensive coverage of Bulgarian football, including live matches of the Bulgarian First League, the Bulgarian Cup, and international matches involving the Bulgarian national team. The channel also features pre- and post-match analysis, interviews with players and coaches, and exclusive behind-the-scenes content.

Beyond live sports, «Nova Sport 1» offers sports news programs, documentaries, and feature stories. The channel also features interviews with prominent athletes, coaches, and sports personalities. «Nova Sport 1» is a valuable resource for sports fans in Bulgaria and beyond, providing comprehensive coverage of a wide variety of sports.